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Now Booking for May/June/July 2024 – Get in Touch
Introducing
Isobel Griffin Creative
Client Stories
Copywriting
Dubsado VIP Week
Have you ever struggled with sounding like a real, genuine, and cheese-loving (or dog-loving) human when you talk about yourself and your business?
Or maybe you’ve got personality locked down when it comes to your website copy, but it doesn’t check the SEO boxes.
It’s a hard balance to find – sounding like you and getting eyes on your business. But it’s the balance that Isobel Griffin strikes with her creative, SEO copywriting business.
In her own business though, Isobel found it difficult to accept the growth she was experiencing, streamline her copywriting process, and finally move out of the DIY stage of her Dubsado setup.
This is where I stepped in.
Before we started working together on Isobel’s Dubsado setup, she used pieces of the system, like contracts, invoices, and questionnaires, but still created and sent everything manually.
Since Isobel was only in her first few years of running a business, she wasn’t completely comfortable outsourcing tasks. Instead, she downloaded freebies and purchased Dubsado guides in hopes that she could set up her workflows and proposals on her own.
"I was wasting so much time redoing proposals and sending out the same emails over and over. I thought if I just sat down and dedicated time to figuring Dubsado out, then I wouldn’t need to hire someone.
Of course, I could never make the time to do that. "
While Dubsado seemed like a way to streamline her administrative work and free up more time to write website copy for her clients, Isobel was actually wasting time and energy stressing over her systems.
That changed after she handed off her website and branding to a professional designer.
In the wake of outsourcing, Isobel recognized her client experience didn’t match the quality of the rest of her business and that she couldn’t excel at Dubsado on her own.
Isobel had no doubt that Dubsado’s proposals, questionnaires, and workflows would add much-needed time back in her day. But she still had a few hesitations about outsourcing the setup and Dubsado’s abilities.
When people hear the term ‘business systems,’ they often picture rigid, unchangeable structures.
But that’s not the case.
By taking the time to understand how your creative energy flows and what’s important to you as an entrepreneur, I’m able to build flexibility and adaptability into your Dubsado setup.
After a little more DIY trial and error, Isobel decided the Dubsado VIP Week was the best choice for her copywriting business.
When we had our first Process Mapping Call, it was clear Isobel had a strong understanding of what she needed from Dubsado for two of her signature services. But, she had recently launched a new Brand Messaging Guide service and needed guidance on figuring out a repeatable process for it.
By comparing her new service with her others, I came up with two different workflow options that maintained cohesion across her business. We talked through the differences in the workflows before landing on one that felt aligned with her copywriting process.
During our Process Mapping Call, Isobel also emphasized how important flexibility in her schedule was.
Her introverted personality, changing family schedules, and weather-dependent surf days meant Isobel needed to easily change her appointment availability before clients booked meetings.
To allow for this flexibility, I strategically designed her workflows to ensure no appointment schedulers were sent out without her approval.
"My schedule is important to me so Martine made tweaks that allowed me to easily adjust my calendar and protect my time off. I’ve been able to have spontaneous surf days while still scheduling calls with the click of a button."
Take a look at everything we did when setting up and automating Isobel’s Dubsado during her Dubsado VIP Week:
What does all this mean for Isobel’s copywriting process and client experience?
The instant changes Isobel experienced with her complete Dubsado setup included professional-looking and easy-to-implement client interactions as well as confidence in her own abilities to update Dubsado.
But Isobel also saved…
Resulting in a savings of 200+ hours and $5,150 per year on tasks a virtual assistant would handle!
Plus, Isobel now has more hours in her week to spend focused on copywriting, connecting with new clients, or catching waves at the beach.
If you’re ready for more focused creative time and less energy-sapping administrative tasks, then a Dubsado VIP Experience is for you.
All you have to do is book your free Discovery Call to get started!
Client Portal
Questionnaires
Proposals
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