Can You Connect Dubsado to Google Analytics?
If you’re hoping for a one-click Google Analytics integration in Dubsado—like what you’d find with Shopify or WordPress—I’ve got some news: Dubsado doesn’t offer a built-in connection to Google Analytics.
But don’t worry! That doesn’t mean you’re completely in the dark when it comes to tracking client interactions.
While you can’t track views on proposals or invoices, you can track form submissions using a custom thank-you page tag in Google Analytics.
In this post, I’ll walk you through exactly how to set up form submission tracking so you know exactly how many leads you’re capturing.
1. What You Need for Tracking Dubsado Form Submissions in Google Analytics
First things first—you’ll need a Google Analytics 4 (GA4) account to track Dubsado form submissions. If you don’t have one yet, follow these steps:
- Go to Google Analytics – Head over to analytics.google.com and sign in with your Google account.
- Click “Start Measuring” – This will begin the setup for a new GA4 property (the latest version of Google Analytics).
- Set Up Your Account and Property – Enter your business name, select your time zone, and name your property (e.g., “My Business Analytics”).
- Choose “Web” as Your Data Stream – Since Dubsado works online, you’ll track visitor activity like a regular website.
- Copy Your GA4 Measurement ID – After setup, Google will generate a Measurement ID (it looks like this: G-XXXXXXXXXX). You’ll need this code for tracking.
2. How to Track Dubsado Form Submissions with Google Analytics
Step 1: Create a Custom Thank-You Page
You need a webpage outside of Dubsado (such as a page on your website) to serve as a thank-you page after form submissions.
- If you have a website, create a simple thank-you page (e.g., yourwebsite.com/thank-you).
- If you don’t have a website, you can use a free tool like Carrd, WordPress, or a hidden page on Squarespace.
Step 2: Add the Thank-You Page URL in Dubsado
Now, you need to set up your form so that after submission, users are redirected to your thank-you page.
- Log into Dubsado and go to Templates → Forms.
- Select the Lead Capture Form you want to track.
- Click the Settings (⚙️) Icon in the form editor.
- Find the Redirect URL option and enter your thank-you page URL (e.g., yourwebsite.com/thank-you).
- Save & Publish your form.
Step 3: Set Up Google Analytics Event Tracking
Now that you have a thank-you page, it’s time to track when someone lands on it.
- Log into Google Analytics and go to Admin → Events.
- Click “Create Event” and name it something like dubsado_form_submission.
- Define the Event Conditions:
- Parameter: page_location
- Condition: contains
- Value: yourwebsite.com/thank-you
- Save the event and publish it.
Now, every time someone submits a form in Dubsado and lands on your thank-you page, Google Analytics will count it as a tracked event!
3. Creating Multiple Custom Thank-You Pages for More Detailed Tracking
If you use multiple forms in Dubsado—for lead captures, freebie deliveries, or client inquiries—you can set up different thank-you pages to track each type of submission separately.
Why use multiple thank-you pages?
- Track different form types – Separate pages allow you to distinguish between general inquiries, booked calls, and freebie sign-ups.
- Analyze conversion rates – See which forms perform best and adjust your strategy accordingly.
- Improve user experience – Customize thank-you messages based on the specific action a lead has taken.
how to set up multiple thank-you pages
- Create distinct thank-you pages on your website for each form (e.g., yourwebsite.com/thank-you-lead, yourwebsite.com/thank-you-freebie).
- Assign the appropriate thank-you page to each form in Dubsado by adding the specific URL under the Redirect URL settings.
- Create unique Google Analytics events for each thank-you page in GA4.
- Example: lead_form_submission for leads, freebie_downloaded for freebies.
how to view data in google analytics
Once set up, you can monitor how each form is performing by filtering event reports in GA4:
- Go to Reports → Engagement → Events
- Use the search bar to find specific events (e.g., lead_form_submission)
- Compare data to see which forms generate the most engagement
what you can track with this method
By setting up tracking this way, Google Analytics will record:
- How many leads you’re capturing – Every form submission gets logged.
- Traffic sources – See where your leads are coming from (Instagram, email, website, etc.).
- User behavior – Analyze how many people submit forms compared to overall page visits.
4. Creating a Dedicated Website Page to Embed and Track Proposals
If you want to track how often your proposals are viewed, you can create a dedicated page on your website to embed them and monitor traffic using Google Analytics.
why embed proposal on your website?
- Track page views – Get insights on how many potential clients are reviewing your proposals.
- Monitor traffic sources – Understand whether leads are coming from Instagram, email, or direct visits.
- Improve user experience – Keep everything in your brand ecosystem rather than relying on external Dubsado links.
how to set it up
- Create a Proposal Page on Your Website
- Go to your website builder (WordPress, Squarespace, Showit, etc.).
- Create a new hidden page (e.g., yourwebsite.com/proposal).
- Add a simple header, a brief introduction, and an embedded proposal.
- Embed Your Dubsado Proposal (must be a public proposal!)
- In Dubsado, go to Templates → Proposals.
- Click on the proposal you want to share.
- Copy the embed code provided by Dubsado.
- Paste the embed code into the new proposal page on your website.
- Set Up Google Analytics Tracking for the Proposal Page
- Open Google Analytics and go to Admin → Data Streams.
- Click on your website stream and find the Measurement ID.
- Add the Google Analytics tracking code to the header section of the proposal website page.
- Monitor Page Views in Google Analytics
- Go to Google Analytics → Reports → Engagement → Pages and Screens.
- Filter for your proposal page URL (yourwebsite.com/proposal).
- Analyze the number of views, time spent, and traffic sources.
What you can track with this method
- How many people view your proposal – Monitor interest and engagement.
- Where traffic is coming from – Identify the best lead sources.
- User behavior on the page – See how long potential clients spend reviewing your proposal.
5. Using Zapier for Tracking Dubsado Activity in Google Analytics
If you need more detailed tracking, Zapier can send Dubsado form submission data directly to Google Analytics. Here’s how it works:
Step 1: Connect Dubsado to Zapier
- Sign in to Zapier (zapier.com) and create a new Zap.
- Choose Dubsado as the trigger app.
- Select New Form Submission as the trigger event.
- Connect your Dubsado account and select the form you want to track.
Step 2: Send Form Data to Google Analytics
- Choose Google Analytics as the action app.
- Select Send Event to GA4 as the action event.
- Enter your GA4 Measurement ID.
- Set the event name to dubsado_form_submission.
- Map form fields to analytics parameters (e.g., page_location, traffic_source).
- Test the Zap and enable it.
Why Use Zapier?
- Automated Tracking – No need for a thank-you page; Zapier sends data instantly.
- Custom Event Data – Capture form details like lead names and sources.
- Multi-Step Workflows – Integrate with your CRM, email marketing tools, or Slack for notifications.
Google Analytics & Dubsado: Helpful or Just a Hassle?
Since Dubsado doesn’t function like a typical website, you won’t get deep insights on client actions without extra work. If you’re serious about tracking leads and conversions, Zapier integration might be the better move.
Bottom line? Google Analytics is helpful for surface-level insights, but if you want true data-driven tracking in Dubsado, you’ll need to get creative with workarounds—and a solid setup from the start.
That’s where I come in!
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